Jeff Traynor is a Solutions Architect and Technical Project Manager at Achieve, focused on understanding our clients' users, strategy, and requirements to ensure they are serving the overall business goals. Jeff is passionate about internet technologies and building tools to help people use the web effectively. With an academic background in Communication Studies and Cultural Studies, Jeff has applied his critical understanding of web technologies wearing many hats: web developer, UX designer, business analyst, information architect, project manager, and communications consultant. An advocate for open source technologies, Jeff has been involved within the Drupal community since 2007 and has worked a wide range of clients to help them use open source technologies to their full potential. An experienced teacher and communicator, Jeff is able to distill and explain complex subjects to help people understand the possibilities in their development projects.